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Progress Blog

Review on Progress -

I personally really like our music video and ancillary work. Our music video followed normal conventions of hiphop/grime videos which gives us an advantage as we have used our genre to follow conventional ideas. We followed the genre and theme through the magazine advert, digipak and music video and created good visual links between all products. We had good feedback on our video and overal I think it was a good success.

What we could have done different?

If we had the chance to do this project again I would reconsider using the green screen in our music video as we really struggled to find a good background to fit in with our video and to make it flow.
If I had the chance to do thid again I would make sure that I kept up with my blogs and did not leave any gaps which I have done in this blog. I would also learn how to use more media technologies and keep up with the fast pace of the blogs.

Evaluation Question 4 - Audience Feedback 4

Evaluation Question 4 - Audience Feedback 3

Evaluation Question 4 - Audience Feedback 2

Rough Cut Feedback - Evaluation Question 4 - Video

Rough Cut Feedback

Evaluation question 4

Target Audience - 

Our music video had a very specific target audience. Our target audience is young males between the ages of 18 and 25. We target males rather then females and use Mulvey's, 'male gaze' to attract the male audiecnes . We target poeple who are intrested in grime/rap music and have a love for this type of music.  At first we did not focus mainly on males but throughout our filming.

Feedback from Rough Cut

See Post Rough Cut Feedback - Evaluation Question 4

This is the first feedback we got on our music video, this is our rought cut and we got feedback from our media teacher Dan. Dan thought that we have very positive aspcets to our video such as the fast edting, editing to beat, mise en scene and shot types. Although he had lots of positive feedback to give us he also gave us some citicism which we took on board and changed for our final video. He suggested that we removed some of the 'crazy' footage andnot use so much of the party footage. 

Feedback on Final Video from Cinema screening 

After the cinema screening we managed to film some of our audience feedback. Fortunately we did not have a lot of negative feedback from audeicnes between the ages of 17 and 19. Here are some videos of audience giving there opinions on our music video.

Audience Feedbak 1

 

See post - Evaluation Question Four Audience Feedback 2 

See post - Evaluation Question Four Audience Feedback 3

See post - Evaluation Question Four Audience Feedback 4

As mentioned i two of the above videos our music video really stood out in  the cinema as it was very cotroversial, different and followed the normal conventions of a hipHop/grime video.

In two of the clips our audience mention the fact that our video looked very realistic and created a good vibe in the cinema. Most people we asked said that they believed this actually looks like a realistc music video and that they could imagine it on music channels and MTV.

After the cinema screening soem teachers were concerned about our music video and the explict lyrics. They advised us to put the sound down on certain words to make it more acceptable and appropriate. 

What we have learnt through audience feedback?

Throughout the duration of this project we have been given regular feedback from our teachers who have given us ideas and suggestes ways in which to improve the quality of our muic videos and ancillary products. our audience feedback was all positive and the males we asked seemed to like this video and understood the way we incorperated the male gaze. We took on all the feedback we were given and all the advice we were given and produced a good, conventional video.

Question 3 - Evaluation

 

How did you use media technologies in the construction of your project?

Power Point: