Question 3 - Evaluation

 

How did you use media technologies in the construction of your project?

Power Point:

 

Question 4 - Evaluation

Question 2- Evaluation

Question 1- Evaluation

My media product using, developing or challenging forms of conventions of real media products 

Andrew Goodwin Theory:

Andrew Goodwin feels that traditional narrative analyses (using such ideas as Todorov) don't really apply to pop videos. Pop videos are built around songs and often songs do not pose traditional narrative structures. 

Illustration: This is where the video tells the story of the lyric

Amplification: Occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning

Disjuncture: This is where there is little connection between the lyric and video or where the video contradicts the lyric.

We will expect to see many conventions in music videos. Edits in music videos come much more frequently than in film, many stand out as disjuncture and the editing seems to have rhythmic basis closely connected to the song. Edits may be really obvious to draw attention to themselves: such as wipes and special effects. A master shot (base track) is frequently used to give the video a structure and the camera may move in time with the music.


I will show you photos from my video and compare them with others from different music videos out their (mostly from the  american artists Rick Ross and Meek Mill):  

My video 

 

Rick Ross video

 

Explanation: I got an example to represent the artist and the city he is in. The main atraction that everyone will know in the city. I also made writing come up like rick ross did in his. This introduces the music video and alerts the audience the whereabouts of the artist. This is effective because the audience could relate as they are from the same city and feel involved in the video.

My video

 

Meek Mill video

 

Explanation: A shot in the car with a girl is a typical shot artists use in their music video. It matches the genre plus inforces the idea of 'male gaze' which my genre follows. As you can see, i got an example from meek mill as the shot type is very close up but you can still see the artist plus the necessary mise en scene (car/women).

My video

 

Meek Mill video 

 

Explanation:  I used a party scene in my video as this appeals to my audience/genre. Meek mill makes his party look very cramped and chaotic to show the audience the party is crazy/mad (makes artist look big/cool). I also made my party scene looked very cramped to show many people are enjoying themselves (to also show the mad/crazy idea of the party). The audience can also enjoy watching other peoples actions in the party and observe what they are doing (also relate).

My video

 

Krept and Konan video 

 

Explanation:  The close-up of the lips is also their to enforce the idea of 'male gaze'. It shows the specific audience target, that the artist has girls and makes the audience want to be like him/look up to him. The lips also make the males happy and make positive feedback towards the artist.

My video

  

Rick Ross video 

                                       

Explanation: The shots of friends and alcohol is very affective, as it shows that any friend of the artist is bound to have fun. This makes the audience want to be the artists friend and makes them a fan. The alcohol shows the audience that the artists is also cool and a fun/boss acting person which people look up to and want to be. The alcohol shows the artist has money and shots of friends show the friends must be on his level/ have money, girls, jewellery etc (basically living the lifestyle everyone wants to live).

My video

 

Rick Ross video 

 

Explanation: The cars suggest the artist is living a very good lifestyle. The shots with the cars moving and a group of people (including females) infront of cars/motor bikes show the genre of the video plus make the target audience think the artist is good/professional. This allows the audience to see the cars and spot people out from the audience (watch the girls). It draws them into the video and makes them feel a part of it. If they recognise someone in the video they will feel exited. They will rate the artist high and think of him positive. My video is strongly based on mise en scene, as this is what makes my video suit the typical genre it should follow.

The conventions of a Digipak is to promote the artist and show his visual style. The most important thing is to show the audience the artist and make sure they know how he looks like and represent his personality. We can do this by showing images of the artist in a way which will match his presentation (personality). Also we can add font which will match the genre/theme of the artist and add accessories like other images (flames, stars) to show this.

My Advert 

 

Rick Ross Advert 

 

Explanation: I followed rick ross's advert as i really liked the layout of it. As you can see my layout is basically the same as rick ross's. I put the image in the same place, plus the writing below is strutured the same. The size of the writing is also aproximately the same. I feel this structure/layout is very effective as it introduces the artist by picture first (makes the audience see who it is first, get a look at the artist), then draws them below to see the information in a unique layout which they will like/enjoy to read. I just added the release date above because i feel this is very important information which the audience need to see, plus added a photo of the front cover to remind the audience the main reason for the advert, plus show people who have not seen the front cover to go and check it up.

Laura Mulveys ideas on Representation

Representation- The way something is shown by whoever makes the representation.
. Involves point of view of producer/ writer / actor/ actress/ channels plus broadcasters or publishers
. Offers Specific messages and values
. Can be either positive or begative depending on who constructs it.

Laura Mulveys translation of her quote- Due to differences in power between men/women, any roles such as writers/ camera men/ producers are taken by men. The way in which women are represented reflects the male point of view and their personal fantasy. 

I believe my music video follows this theory

Comparison between my Advert and Influenced Advert

My Advert 

 

Rick Ross Advert 

The comparison between my blog and my influenced advert is the layout. The photo is positioned the same place and the text below it is positioned the same way/style. Also the size of the text is the same (some of the text is large, and some is small ontop of the large ones). This layout really influenced me because i think it is very eye catching, plus it really suits my genre. Finally, i also used the idea of making a album release party, as this really suits my video (party scenes in my video), plus this would atract more of my target audience in to view the album as they are geting something good out of it. This makes a more likely chance of people remebering the artist and following his music/personality.

Completed Advert For Digipak

Completed Inside Panel Digipak

Completed Outside Panel Digipak

Front and Back cover View

Advert Improvements

 

 

This is how my final piece advert will look (unless i add more things to it or make any adjusments). I added the blue flames behind the photo. It adds a better visual effect. I also added various logos to represent where the album will be (hmv, itunes) and where you can find the artist or what company he represents. The colour co-ordination also matches and everything looks neat/tidy.

 

Advert So Far

 

This is a rough view of how my advert will look like. I took many tips from the artist rick ross. I also added a photo of the front cover of the album, to remind the audience about how the album looks like. I also arranged an album release party on my advert because it relates to my genre of the artist, and that is how these kind of artists would attract their audience and make themselves more known, by giving their audience a good time which will make them want more from the host(artist). I made the released date very big and visible because it is a very important piece of information which needs to be seen by the audience.

Inside Cover outlook

Inside Cover

This is how my inside cover will look. It has the same colour co-ordination as my front/back cover, plus my advertisement. It also follows through the genre and carries on with the same theme/font/text throughout. It is very eye catching and gives a variety of photos of the artist to show the kind of personality he has, which the audience can relate to.

Music video problems

Problems

We have been informed that our music video has been a little to explicit visualy and from the sound. This meant we have to blurr the explicit words from the sound everytime they come up and change a couple shots in the editing to make the visuals better.

This is why on my digipak we are going to put as 'parental advisory' logo on to make our digipak legit for our audience.



We added these shots to match the genre of our track and to make our music video look realistic and unique. But we have to reduce some of this due to the educational system. This may make our video look more dull or may make it look more effective due to the better positioned and recorded new shots. We have to just do it and see.
(Photos/videos of new editing parts will be uploaded)

Problem during photoshop

Problem

A massive problem i have been having while working on my digipak on photoshopis, using the rubber tool to rub out the edges to make some images look smoother and unakward. This made me spend a massive amount of time plus efforts/caution on the work. Any little mistake would mean i had to undo and start again (and i made plenty mistakes).



Another problem i had was deciding the layout of my work, plus how/where i should position my images/font. I wanted to follow my mock up but it turned out to be a little dry, and needed more to it to make it look more effective. Thhis meant i had to search up my influenced artists digipaks and see what kind of things i could add to it.


Other than those problems, everything else has been going very well for me, and my progress has been becoming very good. My digipak is consistant and has the same style going on throughout.

Advertisement ideas

Inspiration 

This is Rick Rosses advertisement. I have been taking many ideas from this artist as he does the same genre as me, plus his style matches my style. In this advertisement, i would like to use the same layout seen and the same kind of photo. I want my photo to blend into the background so it looks like he is hidden. I will use the colours and font i have been using during my digipak but just take this layout and visual image. The thing i will add to mine is an image of the front cover on the album.

Another example:



In this example i was thinking to the the 2 images on each side and have the text in the middle which looks like it combines everything together. This looks visualy good and interesting.

Progress during photoshop

My front and back cover

This is what i made as my front and back cover. I have made changes which the teacher said would be more suitable and effecive.




IMAGE!!!!!!




As you can see in this photo, i have tooken out the images on the back cover and also took out the 'new' sticker. Then i changed the layout of the information at the bottom and changed the background image behing the text 'i play dirty' at the back cover. This suited the digipak more and made it look more appealing to the audience. Finally i added the word 'pats' across the spine untill it filled it all.

Main influenced artist for my digipak

Rick Ross

This artist has given me many ideas which i will like to use. I am aiming to make my digipak look like his style of work, plus use many of his visual styles.

For example the text he uses in his work is something i would like to use:



I also like the kind of pictures he uses and the poses he does in these images:



The mise en scene used in his pictures are also important and would fit in my project (tattoos,drinks, cars etc) :



Finally the darkness and shadyness seen in the images which present his emotions inside and show a dark/criminal person:


All of these ideas match my genre and would make my digipak look very professional and appealing to my target audience.

Ideas on what to do for the image in digipak

Ideas

I was thinking, in one of the images of me in the digipak, i might add a drawing effect onto it to make it look more urban and appealing to my audience.

For example:


This would make my digipak look creative and unique, plus it will match the genre of my video/project. I could do this in photoshop by adding the effect onto the image and changing the background colour into whatever i like. This is a really good idea and i will see how it looks on the one of the images i am planning to use.

Another example: