Planning - Reason for Song Choice

UPLOAD RECORDING

Planning - Change of Song Choice

We have decided to change our song choice as our group was having difficulties agreeing on a suitable song in which we could create a good video for. We have decided to change our song choice from 'Good Intentions - Dappy' to 'Krept and Konan - I play dirty'.

Krept and Konan - I Play Dirty

Expectations for a R&B Music Video

Research - Remake of Previous Students Work

In class we were had a lip syncing tutorial. In this tutorial we were taught on final cut pro how to correctly lip sync our lips with the music and were reminded how to use base tracks successfully.

In the beginning I struggled to do the technical side of the activity but with help from my group members I managed to get the hang of it.

Unfortunately just as the session was about to end my computer crashed and my teacher was unable to retrieve my work. Therefore I will have to do the task again. This will be uploaded soon.

Remake of previous student Music video

How i did it

In this lesson, i was taught to match the lip sinking of the video to the actual song. I had a couple videos in final cut pro and i had the song. I was told to make a brief opening of the music video. This meant i had to mark the bit of the video i wanted to use to the beginning of the sound i chose to start. So i chose 3 base tracks and marked the beginning word i wanted to use. Then i marked the beginning word on the song . I dragged the video onto the song and matched both marked lines, this means the video now is matched to the song ( the girl in the video is singing on time with the actual song). Finally i took the cut tool and cut random places in all 3 videos out. This left me with 3 cut base tracks which when i played switched from each other. This is how i made the brief opening of the music video.

What did this lesson teach you?

This gave me a brief understanding of how to make a music video and gave me a tester of how hard and long it will take. It also showed me a technique of how to make the video look professional and attractive without any awkward moments where the video does not match with the song.

CANNOT ACTUALLY SHOW THE VIDEO BECAUSE IT DID NOT SAVE !!!! 

Laura Mulvey's ideas on representation

Laura Mulvey believes that music videos tend to portray women from the view point of the 'male gaze'. This is the way in which a hetro-sexual male would/would like to view females. This emphasises the power inbalance between men and women. The male gaze in some ways objectifies women and this is portrayed very often within music videos through a combination of camera angles, editing, mise en scene and even sound (modern lyrics could be argued to be sexist in some cases).

Women's bodies tend to be shown at flattering and sexual angles to the point that it's as if the woman is being advertised. This is done fundamentally to show men what this woman has to offer. As a result of this, the audience have the opportunity to look at this woman in a sexual way and feel like it's what they're supposed to be doing.

An example of a music video that reflects the male gaze is Dizzee Rascal - Holiday

Development in skills

Last year

I learnt how to use the equipment provided by the college;
.Camera
.Flip camera
.Lights
.Tripod
.Computers

       
I learnt how to use some softwares on the computers;
.Final cut
.Soundtrack pro
.Blogger

This year 

I learnt how to us final cut pro in more depth;

.How to mark videos

.How to match the sound with the video

.How to cut bits off easily 

I learnt how to use the new Blogger;

.How to make new posts

.How to tag people

.How to add videos in

I learnt how to work with my new group;

.Picked a song all together

.Blogged together

.Pitched in ideas together 

I learnt how to use Photoshop;

.Fancy writing for tittles

.Edit photos

Sumarry of Andrew Goodwin's theory

Andrew Goodwin has identified a number of key features in music videos. They are:

- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.

He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. Voyeurism is used to increase the video’s attractiveness, particularly to males, whilst intertextuality is often employed in humorous videos.

Many of these features are present in all music videos, depending on the genre of the song and the aim of the record company/artist.

An example of a video that follows his ideas would be Rihanna - S&M