What is a digipak?
.A modern approach to cd packaging
.Allows for inclusion of more information on the artist/band
What to include for the outside:
.Artist name - Large clear font, Foregrounded, same font used for the name throughout
.Promotional Sticker
.Track Listing
.Production information - Copyright, year of production, web address, record label/logo, distributor, producer, possibly price
What to include for the inside:
.Graphic design - Visual style
.Acknowledgements
.Maybe a repeat of track list in more detail
What to include for the Advertisement:
.Release date
.Artist name/Album Title - Same Graphic Style
.Usually features image of digipak itself
.Record Label logo
.Tour dates
Review quotes
.Website
The importance of a digipak is to make it look presentable for promotion. If the cover looked rubbish it would not be appealing for the audience and would get no sales. Some people buy albums from itunes because the design appeals to them and they want to find out more about it.
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