Andrew Goodwin's Theory
Andrew Goodwin identifies many
important features of music videos. He believes that they create a visual
element to the song and acts as a link between the actual song and the video.
He also believes the genre/style of the artist is portrayed through their music
videos. Goodwin believes there are three main categories of music videos these
are disjuncture, illustration and amplification.
According
to Goodwin’s theory on music videos, pop videos do not follow the traditional
conventional narrative of music videos. He believes that pop videos try to be
different and take a different approach on the usual structure of the video.
They are described as autonomous which gives them the power to do their own
thing.
example of disjuncture
example of amplification
example of illustration
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