. Involves point of view of producer/ writer / actor/ actress/ channels plus broadcasters or publishers
. Offers Specific messages and values
. Can be either positive or begative depending on who constructs it.
Laura Mulveys translation of her quote- Due to differences in power between men/women, any roles such as writers/ camera men/ producers are taken by men. The way in which women are represented reflects the male point of view and their personal fantasy.
Dizzie Rascal- Holiday
Camera- Cutaways, CU of body parts, pov, tilting up reflects men looking up + down at women, group shots of man and lots of women.
Mise En Scene- Bikinis/Swimming Costume vs Suits, Props- Jewellery,drinks- Women are shallow and men have pride, women are shown to enjoy, facial expressions.
Editing- Jump cuts, Slow motions on women- sexual, shows womens body slowly and makes the man happy.
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