Vernalis's Theory

CaroleVernallis studies editing and camerawork closely in music videos. She observed that edits in music videos come much more frequently than in film, that many stand out in disjuncture and that the editing seems to have rythmic basis closely connected to the song.

Main points:

. The usual rules of continuety editing are broken in order to draw attention to what is on screen - Music video Example -

.Edits may be really obvious to draw attention to themselves, such as wipes and special effects added- Music video Example-

 ( Skip intro to actuall video)

 

.Jump cuts are often used- Music Video Example

 

 

.A master shot is frequently used to give the video a structure- Music video Example-

 

.The camera may move in time with the music- Music video Example -