I Play Dirty
The website promotes the artists by selling their clothing line which is very popular, this promotes the artist because everyone will buy the clothing and know the artist behind them ( so there songs will be heard because the clothing is on trend).
We see many photos of the artist in there sloganed clothing 'I Play Dirty', this will make the audience want to buy the clothing because the artist they admire is in them.
These pictures show us that there brand image is the clothing that they designed and which in they are promoting. This is effective because this will make there fans want to look like them and have the same brand image, they are original and started there own trend. This allows them not to only just promote there clothing but also there songs as they will be popular in many different ways.
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