The funtion of a music video

The function of a music video is to allow the artist to bring a new dimension to their song and themselves. It also allows them to shape their image to the way they would like to be viewd by their audience and on a wider scale, society.

The way in which this is done is dependant on the artist themself, the genre of their music and their personal views and opinions. This is how the artisit makes their music personal to them allowing their audience to feel like they have got to know them on a deeper level.